LG's Digital Transformation
Turning social media into a two-way dialogue
LG was already doing great on social media, but
the landscape was changing. To keep up with the times and truly connect with our audience, we needed to shift from broadcasting messages to having real
conversations
The Challenge
The Strategy
So, how did we get people talking? We started creating content that mattered to them, showed how LG solves everyday issues, like making a home smarter.
We talked about connecting your home connected with Alexa and why it's awesome, without sounding like a sales pitch.
From Product Posts to
People-First
From
To Making a
Real Connection
Real Results
People started to talk with us, not just at us.
They shared our posts, sparked discussions, and actually looked forward to our content. By training our team to chat back in real-time, we turned customer questions into engaging moments and built a buzzing community.
Each month, I dove into the data. What were people saying? How did they feel? By keeping track of these conversations, we could adjust our game plan and make smarter moves that really hit the mark for our audience.
Monthly Report
Turning Feedback into Action
Collaborating with the team at VMLR (agency), we created a simple, clear, and fun TV and YouTube ad that got everybody talking. It was an ad that generated also organic media, racking up an impressive 9 million views on YouTube alone.
Expanding Reach through Creative Campaigns
Advertising
LG DUAL Inverter VOICE
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