The company faced low website engagement rates and struggled to attract qualified leads. The primary goals were to increase online visibility, facilitate better customer communication, and drive higher conversion rates.

Challenge

Process

Research: Conducted extensive market and competitor analysis to identify key opportunities and pain points.

Planning: Developed a strategic digital marketing plan outlining objectives for SEO, PPC, email marketing, and content strategy.

Execution: Redesigned the website, created targeted email campaigns, launched Google Ads, produced videos, managed LinkedIn content, and developed lead generation reports. Continuous monitoring and analysis of KPIs were done to optimize campaigns.

The integrated marketing approach included:

• SEO: Enhanced website content and structure, resulting in higher search engine rankings and increased organic traffic.

• Email Marketing: Launched segmented email campaigns, achieving higher open rates and click-through rates, and better lead nurturing.

• PPC Campaigns: Utilized Google Ads to attract high-quality leads with precise targeting and optimized ad spend.

• Content Strategy: Created engaging and informative content, enhancing user experience and supporting SEO efforts.

• Social Media Growth: Grew LinkedIn followers by over 400% in one year through consistent and engaging content.

• Lead Generation via Reports: Implemented LinkedIn Ads campaigns offering valuable reports in exchange for emails, generating qualified leads for the sales team.